Marketing consulting
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Marketing consulting, audits and strategy

I’ll check whether your marketing budget is actually driving results and build a plan your team or agency can implement. For companies that already have people doing the work but need direction.

I say plainly what works and what doesn’t. I run strategy and campaigns myself every day, so my recommendations can be implemented, not just filed away.

  • An audit of campaigns, the funnel, analytics or the online store, with priorities and a list of quick wins
  • A marketing and e-commerce strategy with a quarterly plan and budget
  • A plan for entering a new market and a pilot before you commit a big budget
Jędrzej Zarychta, Fractional CMO and Interim Marketing ManagerJędrzej Zarychta
Fractional CMO and Interim Marketing Manager
12+ years of experience150+ projectsE-commerce, B2C, B2B
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    Brands I've worked with

    Selected project results

    Offline business, health
    €1.4M+

    in annual revenue from subscription customers won through campaigns, with 25% of leads turned into sales

    B2B services company
    50 SQLs

    sales-qualified leads in the first month and 10 days to validate the campaign assumptions

    Online subscription business
    20,000+

    sales leads, 8% of which became customers

    Amounts converted from PLN and rounded. No client names.

    What my consulting covers

    Audits

    • Media audit: target groups, channels, funnel, creative, landing pages and results
    • An audit of marketing and sales processes, including lead handling
    • A website or online store audit: analytics, customer journey and conversion

    Marketing and e-commerce strategy

    • Target groups, competitors, messaging and brand positioning
    • Sales funnel, budget split and KPIs
    • In e-commerce: traffic, conversion, average order value, purchase frequency, categories and pricing

    Go-to-market and ongoing advisory

    • A plan for entering a new market and a pilot that shows whether the model works
    • Ongoing advisory in the Start package: a quarterly plan and 2-3 priorities
    • Support for your team or partners when implementing the recommendations

    When does an audit or strategy make sense?

    I mostly work with companies that already have an agency, freelancers or their own team and need an independent outside view.

    You spend on marketing, but don't know what works

    Your agency reports clicks, and you want to know which spend actually pays off. I run an audit and tell you plainly what to keep and what to switch off.

    You have people doing the work, but no direction

    You have an agency or a team, but nobody sets priorities. I prepare a strategy and a quarterly plan your people can implement.

    You're preparing a funding round or VC talks

    Investors will ask about the market, CAC, LTV and the growth plan. I help you prepare a go-to-market strategy and numbers that hold up under investor scrutiny.

    You're growing without investors

    The budget is small and every euro counts. I build a plan that starts with the channels that pay back fastest.

    A new product or a new market

    You're entering Poland, another country or launching a new product. I check target groups, competitors and messaging, write a go-to-market plan and propose a pilot before you spend a big budget.

    Results have stalled

    What used to work has stopped working. I look at the whole funnel, from campaigns to margin, and find where there's the most to gain.

    How much does marketing consulting cost?

    Prices exclude VAT. I invoice in EUR on a simple B2B contract (reverse-charge VAT for EU companies), and we agree the exact scope after a free consultation.

    Audit and priorities
    from €1,250

    one-time, excl. VAT

    I review campaigns, the funnel, analytics or the store and set priorities based on business impact. You get a list of quick wins, most important first, that your team can implement right away.

    Ongoing advisory
    from €1,250

    per month, excl. VAT

    The Start package: an audit and a quarterly plan, and then ongoing advisory. We focus on 2-3 priorities and meet every 2 weeks.

    Advisory and execution
    from €2,500

    per month, excl. VAT

    I advise on budget, offer and sales funnel decisions on an ongoing basis, and implement the recommendations myself: I run campaigns in 1-2 channels, e.g. Google and Meta. Plus a plan with KPIs and a monthly report. We meet every week.

    Complete strategy
    from €6,000

    per project, excl. VAT

    A marketing or e-commerce strategy from the ground up: target groups, competitors, positioning, funnel, channels, budget and KPIs. Plus an implementation plan for the first months, also when entering a new market.

    I don’t do one-time hourly consultations. The smallest engagement is a project or the Start package. If during ongoing work we clearly go beyond the scope and you don’t want to upgrade, I bill the extra work at €50 per hour, excl. VAT.

    You pay the ad budget directly to the platforms, and I only invoice my own work.

    How a project works

    01

    Free consultation

    Send me a message and we'll talk online, or over coffee if you're in Warsaw. We'll discuss your challenges, priorities and budget.

    02

    Proposal

    I'll send you a simple proposal with the scope, timeline and project price, along with a short contract template and an NDA.

    03

    Workshop and analysis

    We start with a strategy workshop, usually 2 sessions of about 3 hours, online or in person. Then I collect data and analyze your accounts, analytics and competitors.

    04

    Delivery and implementation

    About a month after you share the information, I deliver the audit or strategy with recommendations and a quote for implementation. You can implement it with your own team, with an agency or with me.

    Project timeline

    WhatWhenWhat you get
    Strategy workshopAt the startUsually 2 sessions of about 3 hours. After the workshop you get a summary of what we agreed and decided
    Project lengthUsually about 1 monthAn audit, consulting project or strategy usually takes about a month. I count it from the moment I have all the information and access, after calls and emails with you and your team
    Mid-project reviewHalfway throughI share the preliminary findings, so there are no surprises at the end
    Final meetingAt the endI walk you through the audit or strategy and the recommendations. One round of revisions is included
    Implementation planWith the deliveryA list of changes, most important first, and a quote for implementation if you want to do it with me
    Payment50/50You pay 50% upfront and 50% on delivery

    About me

    Jędrzej Zarychta, Fractional CMO
    12+years of experience
    150+projects
    delivered

    I’m Jędrzej Zarychta, and for more than 12 years I’ve worked where marketing, business and technology meet. At the KERRIS agency I built the digital marketing department from scratch and ran it, responsible for client budgets, the department’s results and the team. At Hemp Juice I went from external advisor to co-owner, and then to selling 100% of the shares to a Swedish corporation.

    As a Fractional CMO, Interim Growth Manager and Interim E-commerce Manager I’ve worked with companies including Holi Health, Tutlo, Natu.Care, heycar Group and ESTYL.pl. I studied e-business at SGH Warsaw School of Economics, and management and sociology at Kozminski University.

    I keep learning, with CXL courses and Google’s Internetowe Rewolucje program behind me. I use AI fluently to improve work and processes, and I also know when it’s better not to.

    How I work

    • I’m your single point of contact and take responsibility for the whole project, including the partners’ work
    • I advise, and when needed, I advise against
    • I base decisions on numbers: CAC, ROAS, LTV and margin
    • I work remotely with clients across Europe and the US, and on-site or hybrid in Warsaw (CET), in English or Polish
    • Invoices in EUR (reverse-charge VAT for EU companies), a simple B2B contract in English, NDA at the quote stage

    What clients say

    In just a few months we saw a steady flow of B2B sales leads

    Working with Jędrzej on B2B marketing translated into a strong flow of sales leads within just a few months. Jędrzej not only developed the right marketing strategy, but also connected it with our sales strategy and then launched ad campaigns in Google, Meta and LinkedIn Ads. At GRANTS.CAPITAL we were looking for a Head of Marketing, but working part-time with Jędrzej has been far more effective than many full-time hires or agencies we have worked with.

    Wojciech Bączyk photo
    Wojciech Bączyk
    Managing Partner, GRANTS CAPITAL · translated from Polish
    Jędrzej is an excellent fit for anyone looking for someone who combines strategic thinking and willingness to execute fast

    I worked with Jędrzej on Holi from the very beginning and he helped us tremendously to gain early traction and understand what need to be done in the Growth area. Jędrzej is very knowledgeable in his field, but was always willing to expand his knowledge in our domain to get the job done. He's an excellent fit for anyone looking for someone who combines strategic thinking and planning with the ability and willingness to execute fast.

    Paweł Seweryn photo
    Paweł Seweryn
    Co-Founder, Holi Health
    Never hesitates to challenge the status quo

    As a passionate individual who is interested in growth, Jedrzej brings a passion for it - as well as his personal experience and knowledge - to the game. It is evident that he is a very active and energetic person who constantly contributes new ideas and contributions to the team as well as to the projects and never hesitates to challenge the status quo when necessary.

    In my personal experience, I enjoyed his cheerfulness, positivism, and sense of fellowship.

    Yishai Fried photo
    Yishai Fried
    Senior Growth Marketer, heycar Group
    Jędrzej is a top-class expert in digital marketing and marketing strategy

    We worked on a long-term, complex B2B performance campaign where, on the agency side, he helped us choose the most effective solutions for our industry and hit our goals and demanding KPIs, with full commitment and the highest professionalism. 😉 The marketing activities and solutions he proposed were always carefully thought through, matched to our business, properly quantified and then delivered on time. As a result, making decisions and assessing the results of our cooperation was much easier and truly satisfying.

    Żaneta Sharma photo
    Żaneta Sharma
    EMEA Marketing Manager, Siemens Digital Industries Software · translated from Polish
    To the point, professional, full of ideas, always on time

    I don't like long speeches, so I'll keep it short. To the point, professional, full of ideas, always on time, always relaxed, always easy to work with and always understanding. Never generic, never rushed and never without keeping the client in the loop.

    Marcin Owsiany photo
    Marcin Owsiany
    Marketing Campaign Manager, Head of CORA CENTER OF EXCELLENCE, SWISS KRONO · translated from Polish
    I'm sure every client will be well "looked after"

    Together with Jędrzej and KERRIS we started our digital marketing journey, which continues to this day. Always open to the client's needs and proactive in proposing solutions. I'm sure every client will be well "looked after". Highly recommended!

    Marek Bubieńko photo
    Marek Bubieńko
    Marketing Director South East Europe, Valeo · translated from Polish
    Jędrzej is good at understanding what the client needs

    We worked with Jędrzej for almost 2 years. In that time he proved to be a very understanding and flexible partner. Real professionalism, courtesy and a knack for understanding the client's needs are what set Jędrzej apart!

    Wiktor Wojtkowski photo
    Wiktor Wojtkowski
    Head of Affiliate Marketing, Meczyki.pl · translated from Polish

    Marketing consulting: frequently asked questions

    Working together

    What does a marketing audit include?

    It depends on your needs. It can be a media audit (target groups, channels, funnel, creative, landing pages and results), an audit of marketing and sales processes including lead handling, or a website or store audit: analytics, customer journey and conversion.

    How does work on a strategy start?

    With a strategy workshop. It's usually 2 sessions of about 3 hours, where we agree which of your company's needs matter most. I plan the rest of the work on that basis.

    How long does an audit or strategy take?

    Usually about a month, counted from the moment you share all the information and access. That time also includes the workshop, calls and emails with you and your team.

    Does the strategy include implementation?

    It doesn't have to. You can implement it with your own team or agency. If you like, I can also carry it out as part of ongoing work, e.g. as your Fractional CMO.

    Do you work with my current agency?

    Yes. This service is made for companies that already have an agency, freelancers or their own team and want to check whether the direction and budgets are right.

    Do you work with companies outside Poland?

    Yes. I work remotely with companies across Europe and the US, in English, and I'm based in Warsaw (CET). I've run campaigns in markets including Poland, Germany, France, Spain, the UK, Italy, Hungary, the Czech Republic, Slovakia and the US.

    Do you help companies enter a new market?

    Yes. I prepare a go-to-market plan and a pilot that shows whether the model works before you spend a big budget. That's how my work with heycar started. More on entering the Polish market.

    Pricing and contract

    How much does an audit cost, and how much a strategy?

    An audit with priorities and a list of quick wins starts from €1,250, excl. VAT. A complete marketing or e-commerce strategy is a project from €6,000, excl. VAT. You pay 50% upfront and 50% on delivery, and I give you the exact amount after a free consultation.

    Do you offer one-time consultations?

    I don't do one-time hourly consultations. The smallest engagement is a project, e.g. an audit, or the Start package.

    How much does ongoing advisory cost?

    That's the Start package, from €1,250 per month, excl. VAT, with meetings every 2 weeks.

    What kind of contract do you use?

    A simple B2B contract in English. I invoice in EUR, and EU companies get a reverse-charge VAT invoice. If you need an NDA, we can sign it at the quote stage.

    Still not sure?

    My business grows through referrals

    Your satisfaction is the foundation of my business. Thank you for every referral!

    Working with me is simple

    I'm easy to reach and easy to work with: a simple B2B contract and invoices in EUR.

    I implement, not just advise

    I run strategy and campaigns myself, and handle the rest with trusted partners I take responsibility for. My hands-on work is backed by education and certifications:

    SGH Warsaw School of EconomicsKozminski UniversityIE Business SchoolCXLGoogle PartnerShopify Partner
    Jędrzej Zarychta
    I manage budgets
    from €2k to €250k
    a month
    I work with e-commerce,
    online and offline
    businesses and agencies

    Book a free consultation

    In a free consultation we’ll check whether I can help and to what extent. If I can, I’ll send you a simple proposal with scope and pricing.

      By sending this form, you accept the Privacy Policy. I will use your details to reply to your inquiry.


      I usually reply within a few business hours