Outsourced marketing
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Outsourced marketing and paid ad campaigns

I run your marketing on an ongoing basis: from strategy and campaigns to a report that shows the impact on sales. No full-time hire, no building a department and no judging the work by clicks alone.

I do strategy and campaigns myself. From you and your team I need information about the company, your products and customers. Based on that I prepare the strategy, and then I run the campaigns myself. For creative, SEO or IT I have trusted partners whom I coordinate and take responsibility for.

  • A marketing strategy that I prepare and carry out myself
  • Campaigns in Google, Meta, LinkedIn and TikTok that I run myself, in Poland and abroad
  • A short meeting every week and a monthly report based on your sales data and GA4, not the ad platforms’ dashboards
Jędrzej Zarychta, Fractional CMO and Interim Marketing ManagerJędrzej Zarychta
Fractional CMO and Interim Marketing Manager
12+ years of experience150+ projectsE-commerce, B2C, B2B
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    I usually reply within a few business hours

    Brands I've worked with

    Selected project results

    B2B wholesaler, fashion
    14x ROAS

    and 70+ new customers from a one-month campaign

    Offline business, health
    €1.4M+

    in annual revenue from subscription customers won through campaigns, with 25% of leads turned into sales

    Online subscription business
    20,000+

    sales leads, 8% of which became customers

    E-commerce, beauty
    €15k

    in additional monthly profit from growth initiatives, plus 350+ new customers a month

    E-commerce, food
    115%

    year-over-year sales growth and 800+ leads a month

    B2B services company
    50 SQLs

    sales-qualified leads in the first month and 10 days to validate the campaign assumptions

    Amounts converted from PLN and rounded. No client names.

    What outsourced marketing includes

    Ongoing advisory

    • New growth opportunities and marketing solutions
    • KPIs that matter: costs, retention, ROI and LTV
    • Campaigns matched to your target groups and consistent with the landing page

    Strategy

    • A marketing or e-commerce strategy that I prepare based on information from you and your team
    • Target groups, competitors, messaging and brand positioning
    • Funnel, channels, budget and the KPIs I then hold the campaigns to

    Ad campaigns: I run them myself

    • Google, Meta, LinkedIn and TikTok Ads, plus affiliate marketing
    • The whole funnel: from brand awareness and leads to sales and retention
    • Lower customer acquisition cost and higher conversion

    Growth management

    • Analytics in GA4 and Google Tag Manager plus dashboards: I set up the basics myself, more complex implementations with partners
    • A/B tests and automation (e.g. Klaviyo or Synerise) with partners, under my supervision
    • Coordination of creative, SEO and IT partners
    Channels where I run campaigns myself
    Google AdsFacebookInstagramLinkedInTikTokDisplay & Video 360CriteoRTB HouseTaboolaSmartly.ioTradedoublerChatGPT Ads

    When does it make sense to hand all your marketing to one person?

    Most of my engagements start in one of these situations. If you need someone to take responsibility for all of marketing, the team and the budget, see Fractional CMO.

    Your agency reports, but doesn't think for you

    Communication comes down to an end-of-month summary and an invoice. I run campaigns myself and every week show you what I've done and what's next.

    You don't have a marketing team

    You don't want to build a team from scratch. I take on strategy and campaigns, and for creative, SEO and more complex analytics I bring in partners and take responsibility for them.

    You handle marketing yourself

    You do marketing after hours, or one person handles it on top of other duties. I take over strategy and campaigns, and you get back to running the company.

    You're growing without investors

    The budget grows together with revenue, so every campaign has to earn its keep. We start with one channel and scale what works.

    After a round you need to grow fast

    There's a budget and there are targets for investors. I launch campaigns in several channels and report results to you and your investors every month.

    You want forecasts, not just reports

    Before you spend the budget, you want to know what to expect and what could go wrong. I plan campaigns with a forecast of results and risks.

    How much does outsourced marketing cost?

    Prices exclude VAT. I invoice in EUR on a simple B2B contract (reverse-charge VAT for EU companies), and we agree the exact scope after a free consultation.

    Start
    from €1,250

    per month, excl. VAT

    A good start when you want to get marketing in order and focus on what matters most.

    • I run an audit and plan the next quarter
    • We focus on 2-3 priorities, e.g. one channel or the sales funnel
    • Ongoing advisory
    • We meet every 2 weeks
    Most popular
    Campaign management
    from €2,500

    per month, excl. VAT

    When you want your campaigns run by someone who looks at margin and sales, not clicks.

    • Everything in Start
    • I set KPIs around margin, not clicks
    • I run campaigns myself in 1-2 channels, e.g. Google and Meta
    • I advise on budget, offer and sales funnel decisions
    • We meet every week
    Growth
    from €3,500

    per month, excl. VAT

    When you have a team or partners, but nobody to organize their work and own the result.

    • Everything in Campaign management
    • I coordinate your team's work and oversee partners
    • I set the plan and budget for the quarter and keep an eye on KPIs and margin
    • I run the most important campaigns across channels myself
    • I advise on decisions about your offer, pricing and channels
    • Every month I prepare a report for leadership
    Full scope
    from €6,000

    per month, excl. VAT

    When you want one person to own marketing and need a head of marketing without a full-time hire.

    • Everything in Growth
    • I take full responsibility for marketing, like a CMO
    • I build a complete marketing and e-commerce strategy
    • I manage the budget and campaigns across many channels
    • I manage and build the team, including recruitment

    Which package fits your company?

    A rough guide. We agree the exact scope in a free consultation.

    StartStart
    Campaign managementCampaigns
    GrowthGrowth
    Full scopeFull
    Startupfirst product, small budget
    Small or midsize businessstable business, often without a marketing team
    Growth-stage companyfast growth, often investor-backed
    Entering a new marketa pilot in Poland or abroad
    Large companyin-house team and agencies
    most oftensometimes

    A package is a price for scope and continuity, not for hours. If in a given month we clearly go beyond the scope and you don’t want to upgrade, I bill the extra work at €50 per hour, excl. VAT. One-time projects are priced separately: an audit with priorities from €1,250 and a complete strategy from €6,000, excl. VAT. You pay 50% upfront and 50% on delivery.

    Ongoing work is paid in advance, month by month. You pay the ad budget directly to the platforms, and I only invoice my own work.

    Outsourced marketing, agency, freelancer or in-house hire?

    Outsourced marketingAgencyFreelancerIn-house marketer
    ModelOngoing work, scope matched to your companyWork based on the agency’s scope and rate cardSingle tasks or one channelA full-time employee at your company
    Who runs the campaignsMe, personallyThe agency teamA freelancer, usually in one channelAn employee, alone or with an agency
    Responsible forStrategy, campaigns and the impact on salesMetrics in its own channelsGetting the task doneDepends on the person’s experience
    StartAfter a consultation and a quoteAfter a brief and a proposalFast, for a small scopeAfter a hiring process that takes months
    Works best whenYou don’t have a marketing team and want one person responsible for resultsYou already have a strategy and someone to manage itYou need help with one taskMarketing needs day-to-day work on-site
    Outsourced marketing
    ModelOngoing work, scope matched to your company
    Works best whenYou don’t have a marketing team and want one person responsible for results
    Agency
    ModelWork based on the agency’s scope and rate card
    Works best whenYou already have a strategy and someone to manage it
    Freelancer
    ModelSingle tasks or one channel
    Works best whenYou need help with one task
    In-house marketer
    ModelA full-time employee at your company
    Works best whenMarketing needs day-to-day work on-site

    If you have a team or an agency and need someone to lead them, see Fractional CMO.

    How we start and how we work

    01

    Free consultation

    Send me a message and we'll talk online, or over coffee if you're in Warsaw. We'll discuss your challenges, priorities and budget.

    02

    Proposal

    I'll send you a simple proposal with pricing and scope, along with a short contract template and an NDA.

    03

    Kickoff

    At the kickoff meeting we set up access, materials and one decision-maker on your side. After about 2 weeks I deliver the audit and the plan: goals, KPIs, channels and media plan.

    04

    Regular cadence

    We meet every week (every 2 weeks in Start). You get a report every month, and every 2-3 months we review the plan together.

    Working cadence

    WhatHow oftenWhat you get
    Online meetingWeekly, every 2 weeks in StartI show what I’ve done and what the results are. We agree the plan for the coming weeks and the decisions on your side
    ReportMonthlyKPIs against targets, test learnings and next month’s plan. I measure results with your sales data and GA4, not the ad platforms’ dashboards
    Plan reviewEvery 2-3 monthsI adjust the plan based on the data. After the first 3 months we decide together which package makes sense going forward
    Communication and decisionsOngoingOne email thread with the decision-maker. I write briefs for partners and sign off on their work
    New campaigns and testsAfter about 1, 2 and 4 weeksAfter a week I check tracking, after two I share the first learnings, and after four we decide together on channels and budget

    About me

    Jędrzej Zarychta, Fractional CMO
    12+years of experience
    150+projects
    delivered

    I’m Jędrzej Zarychta, and for more than 12 years I’ve worked where marketing, business and technology meet. At the KERRIS agency I built the digital marketing department from scratch and ran it, responsible for client budgets, the department’s results and the team. At Hemp Juice I went from external advisor to co-owner, and then to selling 100% of the shares to a Swedish corporation.

    As a Fractional CMO, Interim Growth Manager and Interim E-commerce Manager I’ve worked with companies including Holi Health, Tutlo, Natu.Care, heycar Group and ESTYL.pl. I studied e-business at SGH Warsaw School of Economics, and management and sociology at Kozminski University.

    I keep learning, with CXL courses and Google’s Internetowe Rewolucje program behind me. I use AI fluently to improve work and processes, and I also know when it’s better not to.

    How I work

    • I’m your single point of contact and take responsibility for the whole project, including the partners’ work
    • I advise, and when needed, I advise against
    • I base decisions on numbers: CAC, ROAS, LTV and margin
    • I work remotely with clients across Europe and the US, and on-site or hybrid in Warsaw (CET), in English or Polish
    • Invoices in EUR (reverse-charge VAT for EU companies), a simple B2B contract in English, NDA at the quote stage

    What clients say

    In just a few months we saw a steady flow of B2B sales leads

    Working with Jędrzej on B2B marketing translated into a strong flow of sales leads within just a few months. Jędrzej not only developed the right marketing strategy, but also connected it with our sales strategy and then launched ad campaigns in Google, Meta and LinkedIn Ads. At GRANTS.CAPITAL we were looking for a Head of Marketing, but working part-time with Jędrzej has been far more effective than many full-time hires or agencies we have worked with.

    Wojciech Bączyk photo
    Wojciech Bączyk
    Managing Partner, GRANTS CAPITAL · translated from Polish
    Jędrzej is an excellent fit for anyone looking for someone who combines strategic thinking and willingness to execute fast

    I worked with Jędrzej on Holi from the very beginning and he helped us tremendously to gain early traction and understand what need to be done in the Growth area. Jędrzej is very knowledgeable in his field, but was always willing to expand his knowledge in our domain to get the job done. He's an excellent fit for anyone looking for someone who combines strategic thinking and planning with the ability and willingness to execute fast.

    Paweł Seweryn photo
    Paweł Seweryn
    Co-Founder, Holi Health
    Jędrzej helped me open new affiliate channels and improve Meta and Google Ads, remarketing and analytics accuracy
    I had the opportunity to work with Jędrzej as Growth Manager for the Natu.Care brand, where he helped me in several key areas: launching new affiliate channels, improving the performance of paid Meta and Google channels, and improving remarketing and analytics accuracy. Jędrzej showed great energy and was proactive in taking new initiatives from concept to execution, efficiently and in line with the strategy. I recommend Jędrzej to any brand, from early stage to scale.
    Michał Abram photo
    Michał Abram
    CEO, Natu.Care · translated from Polish
    Jędrzej is a top-class expert in digital marketing and marketing strategy

    We worked on a long-term, complex B2B performance campaign where, on the agency side, he helped us choose the most effective solutions for our industry and hit our goals and demanding KPIs, with full commitment and the highest professionalism. 😉 The marketing activities and solutions he proposed were always carefully thought through, matched to our business, properly quantified and then delivered on time. As a result, making decisions and assessing the results of our cooperation was much easier and truly satisfying.

    Żaneta Sharma photo
    Żaneta Sharma
    EMEA Marketing Manager, Siemens Digital Industries Software · translated from Polish
    Never hesitates to challenge the status quo

    As a passionate individual who is interested in growth, Jedrzej brings a passion for it - as well as his personal experience and knowledge - to the game. It is evident that he is a very active and energetic person who constantly contributes new ideas and contributions to the team as well as to the projects and never hesitates to challenge the status quo when necessary.

    In my personal experience, I enjoyed his cheerfulness, positivism, and sense of fellowship.

    Yishai Fried photo
    Yishai Fried
    Senior Growth Marketer, heycar Group
    High commitment, a constant drive to grow and an understanding of business goals

    KERRIS could not have grown so fast or built so many performance marketing capabilities without you on board. High commitment, a constant drive to grow and an understanding of business goals are just a few of the qualities I always valued in our work together. We keep our fingers crossed for your next steps, and if you ever want to come back to agency life, the door is always open 🙂

    Mikołaj Szymański photo
    Mikołaj Szymański
    Co-owner, KERRIS · translated from Polish
    To the point, professional, full of ideas, always on time

    I don't like long speeches, so I'll keep it short. To the point, professional, full of ideas, always on time, always relaxed, always easy to work with and always understanding. Never generic, never rushed and never without keeping the client in the loop.

    Marcin Owsiany photo
    Marcin Owsiany
    Marketing Campaign Manager, Head of CORA CENTER OF EXCELLENCE, SWISS KRONO · translated from Polish
    I'm sure every client will be well "looked after"

    Together with Jędrzej and KERRIS we started our digital marketing journey, which continues to this day. Always open to the client's needs and proactive in proposing solutions. I'm sure every client will be well "looked after". Highly recommended!

    Marek Bubieńko photo
    Marek Bubieńko
    Marketing Director South East Europe, Valeo · translated from Polish
    Jędrzej is good at understanding what the client needs

    We worked with Jędrzej for almost 2 years. In that time he proved to be a very understanding and flexible partner. Real professionalism, courtesy and a knack for understanding the client's needs are what set Jędrzej apart!

    Wiktor Wojtkowski photo
    Wiktor Wojtkowski
    Head of Affiliate Marketing, Meczyki.pl · translated from Polish

    Outsourced marketing: frequently asked questions

    Working together

    What does outsourced marketing include?

    Marketing strategy, ongoing advisory, running and optimizing campaigns, budget management and analytics. I prepare the strategy myself based on information from you and your team, and I run the campaigns hands-on. I coordinate A/B tests, automation and the work of creative, SEO and IT partners, and take responsibility for it.

    How is it different from working with a fractional CMO?

    In outsourced marketing I run strategy and campaigns myself and set up basic analytics, and for creative, SEO or IT I bring in partners. It's a good fit when you don't have a marketing team and don't plan to build one. As a Fractional CMO I work with your team and agencies: I set the direction and budget, coordinate people, help with hiring and take responsibility for results to leadership, and I run campaigns myself only when it makes sense.

    Which ad platforms do you run campaigns in?

    Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads and affiliate networks, among others.

    Do you work with companies outside Poland?

    Yes. I work remotely with companies across Europe and the US, in English, and I'm based in Warsaw (CET). I've run campaigns in markets including Poland, Germany, France, Spain, the UK, Italy, Hungary, the Czech Republic, Slovakia and the US.

    Can we start with one channel?

    Yes. We often start with the channel that will bring results fastest and add more once we see what works.

    What does reporting look like?

    Every month you get a report: KPIs against targets, test learnings and next month's plan. I measure results with your sales data and GA4, not the ad platforms' dashboards.

    Pricing and contract

    How much does outsourced marketing cost?

    Packages start from €1,250 per month, excl. VAT. The most popular is Campaign management, from €2,500, in which I run campaigns myself in 1-2 channels.

    Does the package price include the ad budget?

    No. You pay the ad budget directly to the platforms, e.g. Google, Meta or LinkedIn. I only invoice my own work.

    Is analytics setup included in the package?

    I do the basic analytics setup (GA4, Google Tag Manager, pixels) myself, including e-commerce, and price it separately. More complex implementations go to trusted partners.

    How long is the contract?

    The first engagement lasts at least 3 months. After that, we decide together whether to stay with the same package.

    What kind of contract do you use?

    A simple B2B contract in English. I invoice in EUR, and EU companies get a reverse-charge VAT invoice. If you need an NDA, we can sign it at the quote stage.

    Still not sure?

    My business grows through referrals

    Your satisfaction is the foundation of my business. Thank you for every referral!

    Working with me is simple

    I'm easy to reach and easy to work with: a simple B2B contract and invoices in EUR.

    I implement, not just advise

    I run strategy and campaigns myself, and handle the rest with trusted partners I take responsibility for. My hands-on work is backed by education and certifications:

    SGH Warsaw School of EconomicsKozminski UniversityIE Business SchoolCXLGoogle PartnerShopify Partner
    Jędrzej Zarychta
    I manage budgets
    from €2k to €250k
    a month
    I work with e-commerce,
    online and offline
    businesses and agencies

    Book a free consultation

    In a free consultation we’ll check whether I can help and to what extent. If I can, I’ll send you a simple proposal with scope and pricing.

      By sending this form, you accept the Privacy Policy. I will use your details to reply to your inquiry.


      I usually reply within a few business hours